Kalaka with a friend!

I was planning a going-away party for a co-worker last week. In the interest of saving fuel, I wanted to remind everyone to carpool to the restaurant. For fun, I decided to use a term from my childhood in the invite. It was from a public service announcement which aired during the gas crisis of the 70's. A cartoon Noah is explaining that he was the first to carpool, and how they called it "kalaka" in his day. The ad ended with "Kalaka with a friend!" I changed it slightly in the invite, saying "Kalaka with a co-worker or two!" I had hoped that at least some of my peers (age-wise) would get a smile out of this memory.

Would you believe, no one at all remembers this? I don't know why it stuck in my brain. I can't seem to find much history about the ad, other than this entry in the Urban Dictionary. Perhaps it only aired in the New York Metropolitan area? Does anyone else remember this and know more about it?